Read the 16-page pitch deck an app focused on helping people ditch the DMs and go on IRL dates used to raise $3 million
First Round's on Me is a new dating app competing with Tinder, Bumble, and Hinge. Its focus is getting people on dates quickly.
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How the Furrha family earns nearly $20,000 a month on Snapchat — from posting 100 times a day to cooking complicated dishes
The Furrhas started filming content for Snap in 2022 and used the money earned from social media to invest in real estate.
Paramount is selling its creator conference VidCon to the owner of Fan Expo
Paramount is selling its creator conference VidCon to the media company Informa, which has been on a conference buying spree this year.
Gen Z UTA execs' daily routines include everything from parties to pitch meetings. See their packed schedule.
Ziad Ahmed and Shaina Zafar sold their marketing company Juv Consulting to United Talent Agency 6 months ago. They share how they structure their day.
Everyone's watching free TV. That's a big problem for Hollywood.
After the rise of subscription streamers, free TV is making a comeback — and it's another threat to traditional Hollywood players.
Content Partners is looking to do new film and TV financing deals of up to $100 million each — starting with Lionsgate
Content Partners wants to fill a void left by banks and private equity. It seeks to capture half of a $2 billion market in entertainment deals.
Meta is shutting down its custom AR studio — and creators are not happy
Facebook-maker Meta is planning to shut down its augmented reality studio Spark early next year. AR creators are fuming.
Brands are so scared of culture wars and controversy that it's ripping apart the media business
The recent toppling of the Global Alliance of Responsible Media is just the latest defeat in the political battle of brand safety.
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DirecTV is on the warpath against Disney in a battle it says is existential for cable TV
DirecTV's Rob Thun previewed his strategy ahead of a battle with Disney over the future of the pay-TV bundle.
How Alex Cooper's $125 million podcast deal with SiriusXM actually works
The money won't come automatically. Insiders laid out the type of targets and goals she'll likely have to meet to hit that lofty paycheck.
New Shopify data shows how just important influencers and social media are to merchants
A Shopify survey looked at recent marketing strategies among retailers who use the platform. Influencers and social media were extremely important.
The exec behind ESPN+ shares Disney's plan to make streaming sports a success — even if Venu never launches
ESPN+ made Disney's streaming business profitable, but challenges remain. Exec John Lasker shared how he's making ESPN into a streaming powerhouse.
Minute-long soaps featuring tropes like vampires and billionaire husbands are a hot trend in entertainment
ReelShort leads the short-drama-app trend, but continued success isn't guaranteed. It's reaching out to creators to keep its momentum going.
Laugh if you want, but Chick-fil-A's plan to make TV shows is serious business for Hollywood
Like it or not, viewers can expect to see more entertainment from big brands as Hollywood cuts back.
Ex-Google staffers are building a social-mapping platform for online and IRL communities
PamPam, built by ex-Google and Facebook employees, wants to be a new alternative map platform that brings people together.
Flag football is 'critical' to the growth of the NFL, according to CMO Tim Ellis
"If you play the game, you are four times as likely to become a fan," according to NFL CMO Tim Ellis.
Disney, Fox, and WBD's plan to launch sports streamer Venu has backfired — and might put the cable bundle in jeopardy
Venu Sports won't launch in late August — a massive letdown for Disney, Fox, and WBD. The cable bundle's business model may also be under threat.
A new studio is turning to brands to fully finance TV shows as Hollywood trims budgets
Sonic Gods Studios is making fully brand-funded unscripted shows starting with "60 Day Hustle" on Amazon.
Logan Paul's Prime Hydration has been hit with a string of lawsuits. Here are the details and what's next.
Logan Paul and KSI's Prime Hydration is facing lawsuits from plaintiffs including a bottler and parents.
The FTC is coming after influencers and brands that buy fake followers
The FTC issued a new rule saying creators and brands can't buy fake followers or engagement on accounts they use to make money.
Leaked Spotify deck reveals how it's trying to compete with TikTok, Instagram, and others for video ads
Spotify remains a smaller player in the ad market. The deck shows how the music streaming service is seeking a bigger slice of video ad budgets.
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Google's latest changes to AI Overviews make it look more like OpenAI's search engine prototype as competition heats up
Google AI Overviews now show up differently in your search results. It's part of an ongoing battle with OpenAI's SearchGPT.
Read the pitch decks from these 36 creator-economy startups that helped them raise millions of dollars
Creator and influencer startups used these pitch decks to raise millions. Despite a downturn, venture capitalists are still funding creator companies.
Consumers don't like AI, and it's become a big problem for advertisers
Enterprises are expected to spend over $40 billion on generative AI this year. But consumers don't want to be bombarded with messaging about it.
How David Zaslav can save Warner Bros. Discovery as the cable bundle collapses, according to a top media analyst
Warner Bros. Discovery is struggling, but a top analyst says CEO David Zaslav may be able to save the day without asset sales or mass layoffs.
An M&A expert breaks down the winners and losers of the creator economy's next phase
John Lambros, cohead of US technology at Houlihan Lokey, says creator startups need to diversify both their customers and their product offerings.
The career rise of Susan Wojcicki, former YouTube CEO, who died from cancer at 56
Susan Wojcicki led YouTube for almost 10 years as the company became the web's most popular video service. She died of cancer at age 56.
How Amazon's massive TV deal with YouTube's top star turned sour
Amazon's coming reality show with the YouTube megastar was supposed to be a bold bet on TV, but it's become a massive headache for the tech giant.
Read the pitch decks from media and entertainment startups that have raised millions to disrupt Hollywood
Media and tech startups raised millions for their ventures with these pitch decks. Private equity and VC investors are backing firms with models aimed at disrupting Hollywood.
The Global Alliance for Responsible Media is 'discontinuing' after Elon Musk's X filed an antitrust lawsuit against it
Ad trade group the World Federation of Advertisers said the decision was "not made lightly" but that GARM is a not-for-profit with limited resources.
Elon Musk has a weak case against advertisers — but he's playing the long game
Experts say costly litigation will put pressure on ad industry resources and could have a chilling effect on future responsible media initiatives.
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How Pinterest became a secret weapon for a social-media marketer and boosted her revenue by $30,000 a month
Social-media marketer Kenda Laney explains how to create a successful pin that will reel in users and drive revenue.
The internet's love affair with YouTube's biggest star is showing cracks
Jimmy Donaldson, known online as MrBeast, has recently been facing backlash over reports of conditions on preliminary filming for his Amazon show.
Uber Ads just became a $1 billion business — and it has plenty of room to grow
Uber Ads said it sees further growth potential in areas such as programmatic, measurement, and playable ads.
Los Angeles 2028 Olympics confirms Autodesk as partner as it presses toward $2.5 billion sponsorship target
Autodesk's software will help adapt venues and design temporary buildings for the Los Angeles 2028 Olymoic Games.
How American Express, DoorDash, JP Morgan Chase, and more are using AI to improve business
CMOs from major brands reveal how their companies are using AI and its positive impact on the business.
"The role of the CMO changed a lot" in the last four years, says Nice CMO Einat Weiss
Einat Weiss has been CMO of Nice for the last four years. She tells us how the role has evolved and what it takes to be an effective marketer.
20 TikTok talent managers and agents helping creators navigate a changing social-media world
For the fifth year, Business Insider is recognizing agents and managers who help TikTok creators earn more money in a variety of ways.
An Apple ad bombed in Thailand over complaints it makes the country look dated and shabby
A 10-minute advert from Apple aimed to show how its products smooth over business travel — but has upset some people in Thailand in the process.
Reddit has acquired an AI startup to beef up its ad business in a deal worth around $40 million
Reddit hopes its purchase of Memorable AI will boost the performance of advertising on its platform.
Amazon is poaching from NBCU and Disney as it takes them on for TV ad dollars
Amazon is raiding TV rivals including NBCU and Disney as it goes head to head with them for ads that used to run just on TV.
TikTok's hiring plans reveal how it wants to use AI to bolster its shopping experience
TikTok is adding generative-AI staffers to focus on e-commerce tech, including virtual try-ons.
Google's AI Olympics ad is drawing jeers online but scores surprisingly well among viewers
Despite the negative online punditry, Google's "Dear Sydney" is scoring well among Olympics ads so far, according to the ad testing firm System1.
Creator company LTK is launching shoppable video features that resemble TikTok and Instagram as competition heats up in affiliate marketing
A new short-form video feature rolled out on the LTK app, an influencer affiliate-marketing and commerce platform. More new tools are on the way.
Meet the typical social-media influencer: They make less than $100,000 a year and juggle other jobs
Forty-eight percent of creators earned less than $15,000 annually, according to a survey.
Spotify is pushing podcasters to embrace video. Creators share 3 strategies for success with the format.
Content creators Colin Rosenblum and Samir Chaudry shared their top strategies for video podcasts on Spotify.
Inside Coca-Cola's marketing strategy as the longest-standing Olympic partner, from reaching Gen Z to sponsoring athletes like Simone Biles
The Coca-Cola Company, which has partnered with the Olympics for nearly 100 years, explains how it's using the 2024 Paris Games to target Gen Z.
OpenAI's new SearchGPT prototype is a declaration of war against Google
It's official — OpenAI is coming for Google's lunch. SearchGPT is the first step toward a search engine in ChatGPT.
Is it getting harder for influencers to break out? A chat with 2 YouTube execs
The days of mega YouTube stars rising on the platform may be over. They're being replaced with countless niche creators with massive fandoms.
How Group Black's $500 million promise to Black-owned media unraveled
Group Black launched with big ambitions to send ad money to Black-owned media. Insiders question why much of the revenue didn't materialize.